Back to School Preview and Program News

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This back to school, America’s dairy farmers are evolving Fuel Up to Play 60 to simply Fuel Up — a broader effort, adapted to meet the growing needs of today’s youth and school wellness environments. While our long-standing Fuel Up to Play 60 program with the NFL will be officially ending at the end of June, our joint commitment to schools isn’t changing.

Fuel Up will continue to offer nutrition grant opportunities for schools and a website full of wellness-focused educational resources for educators. The NFL’s Play 60 initiative will continue to offer healthy activity resources like NFL Flag-in-Schools, and free fitness-themed digital content teachers and parents can utilize in the classroom or at home for kids.

Both programs will continue supporting and growing healthy school communities.

A Fresh, New Look!

Beginning in July, our new look will include fun logos (pictured below!) and a new home for our website at

Nutrition grant opportunities, helpful classroom resources, the Educator Dashboard and inspirational stories of what others are doing across the community, and the NFL’s PLAY 60 website, will still be available.

Be sure to check back in when you start planning for back to school and bookmark the new site!